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CENTER FOR BUSINESS, TECHNOLOGY,

FAMILY AND CONSUMER SCIENCES

 

CULA 80 - COURSE DESCRIPTION

  

  

 
 
 
 

 

WINE SALES AND MARKETING- 3 UNITS (F)

 

 

Class Hours: 54 lecture total
Description: This course explains the principles and strategies of wine marketing and sales. The information covered will help winery personnel or distributors understand this unique market. Students will develop a successful marketing plan.

Articulated HS Courses:

  

 

 

 

 

 

 

 

 

 

 

 

Shasta College - Shasta-Tehama-Trinity Joint Community College District

11555 Old Oregon Trail - P.O. Box 496006 - Redding, CA 96049-6006 - 530.225.4600

 

 

image of wine bottle, glass, and grapes