Center for Business, Math and Tech. CAS50

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SHASTA COLLEGE

CENTER FOR BUSINESS, TECHNOLOGY,

FAMILY AND CONSUMER SCIENCES

CAS 50 - COURSE DESCRIPTION

CASINO MARKETING/CONSUMER BEHAVIOR - 3 UNIT (S)


	Note:	Students taking the Internet format of this course must have access to and a working knowledge of the Internet and Windows.
	Class Hours:	54 lecture total (when offered in the Distance Education format, hours will total 162)
	Description:	This course will discuss concept and marketing strategies behind gaming products and services. This course will evaluate the need for entertainment, VIP parties, design, decor, and "hook" strategies used by casinos to lure customers. Player retention strategies and service qualities will also be included. This course shall also explore the numerous areas of consumer behavior in the gaming industry. Factors of motivation, greed, and the quest for gratification shall be discussed. An insight into pathological gambling as a prelude to a psychological and medical disease will be addressed. The equivalent of this course in content and objectives may also be offered on the Internet.
	Articulated HS Courses:

Admissions & Records l Athletics l A-Z Index l Campus Web Pages l Employment Opportunities

Events l Faculty/Staff l Library/LRC l Online Classes l President's Corner l Student Services l Virtual Tour

Shasta College - Shasta-Tehama-Trinity Joint Community College District

11555 Old Oregon Trail - P.O. Box 496006 - Redding, CA 96049-6006 - 530.225.4600

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High School/ROP

Links

American Christian HS

Anderson Union HS

Butte Valley HS

Burney Jr./Sr. HS

Central Valley HS

Chester HS

Corning Union HS

Etna Union HS

Fall River Jr./Sr. HS

Greenville HS

Jefferson HS

Liberty Christian HS

Mountain View HS

North Valley HS

Portola HS

Quincy HS

Redding Christian School

Southern Trinity HS

Shasta Trinity ROP

Tehama County ROP