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CENTER FOR BUSINESS, TECHNOLOGY,

FAMILY AND CONSUMER SCIENCES

 

BUAD 72 - COURSE DESCRIPTION

  

  

 
 
 
 

 

e-COMMERCE MARKETING - 1 UNITS (I)

 

 

Class Hours: 18 lecture total
Description: E-commerce Marketing (electronic commerce) is the study of all the online or electronic-based activities that facilitate manufacturing goods and services by the producer to satisfy the wants and needs of the consumer. Electronic marketing draws heavily on networks' technology to coordinate market research, aid product development, and develop strategies and tactics to persuade consumers to buy, provide for online distributing, maintain customer records, conduct customer satisfaction surveys, and gather consumer feedback. Electronic marketing advances the overall marketing program that in turn supports the company's overall marketing business objectives.

Articulated HS Courses:

  

 

 

 

 

 

 

 

 

 

 

 

Shasta College - Shasta-Tehama-Trinity Joint Community College District

11555 Old Oregon Trail - P.O. Box 496006 - Redding, CA 96049-6006 - 530.225.4600

 

 

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